Fred & Eve is new Home of the Handbag !

Fashion retailer FRED&EVE relaunches with three collections of high quality, stylish handbags

Online fashion retailer, Fred&Eve has relaunched as The Home of the Handbag, with three distinct labels of exclusively designed, high quality, fashion handbags: Fred&Eve, SaintB and TrulyRocks.

all 3Fred&Eve launched in 2012, with carefully selected collections of clothing, accessories and footwear. As the business took off, it quickly became obvious that the company’s heart and that of its customers lay firmly with their handbags and the company has just relaunched to focus solely on handbags.

Fred&Eve founder and designer, Nikki Britton believes that a great handbag, no matter its size, should be not only desirable in terms of style and design, but also functional.

A self-confessed handbag addict and former buyer for major British clothing retailers, Nikki Britton has developed her own system of selecting and designing handbags:

“All of our handbags are appraised at design level using our own 26 point “handbag usability factors or HUFs”, she says. “This ensures they are not just stylish, but also suitably useful and practical as well. There’s nothing worse than a useless handbag, however pretty!”

Not content with selling other handbag labels, Fred&Eve has designed and created three individual collections, within the company’s key pillars of quality, style, function, ethical credentials and customer service.

Something for Everyone

Each collection its own point of difference and customer profile:

  • Fred&Eve – A range of high quality leather fashion handbags. This eponymous collection of timeless, stylish and functional designs is aimed at women who want contemporary style without being restricted by short-lived fashion trends. This range is for a woman who is self-confident, has her own style and prizes elegance and quality above everything. Price range £110 – £135
  • SaintB – A range of high quality faux leather handbags with an easy style, combining a laid-back joie de vivre with a clear statement about the individual.   Stylish, practical and fashion aware, the SaintB girl knows what looks good on her, but is not easily seduced by fashion trends. She appreciates quality, style and value for money. Price range £60-64
  • TrulyRocks – A young, edgy collection, budget conscious, full of high street appeal, with the uniqueness and desirability that comes from a new and exciting label. The TR girl sees things from a different angle. She’s full of life and she TRULY ROCKS! She has an eye on the fashion world and likes to stand out from the crowd. Price Range £45-52

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The three new ranges are now on sale at www.fredandeve.com and will be going into major high street retailers from early 2015.

ENDS

NOTES TO EDITOR

For further information on complete collections, high res photography, product details or interviews with Nikki Britton, please contact Sophie Cross: sophie@prchicks.co.uk or 07514 011355. High res images available at www.fredandeve.pressloft.com

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