With fun, colourful, beautiful linings
Coco Chanel was famous for her quote: “Beauty is a God given gift that is perfected from the inside out”. Fred & Eve believes this to be as true for handbags as it is for people, so the British brand of designer inspired, yet accessible handbags ensures its bags are not only beautiful on the outside, but on the inside too.
Fred&Eve founder and designer, Nikki Britton believes that a fabulous handbag, no matter its size, should be not only desirable for its style and design, but also for its function.
So every aspect of a bag’s design should be considered from its outside design, to its fastenings, pockets and lining.
“I chose to make our linings colourful because we should love every aspect of our handbags”, says Nikki. “A favourite handbag is like a best friend – guaranteed to put a smile on your face every time you see them! There’s nothing like opening your bag and finding a gorgeously colourful, deeply pleasing lining to brighten your mood!”
Each design, whether a tote, shoulder, hobo or bowling bag, has a unique and colourful lining, so even though the handbag might be a stylish, classic black, tan or grey on the outside, the inside conveys secret pizazz, bold character, fun and individuality, by flashing a bright blue, orange, red or purple lining.
A self-confessed handbag addict and former buyer for major British clothing retailers, Nikki Britton has developed her own system of selecting and designing handbags:
“All of our handbags are appraised at design level using our own 26 point “handbag usability factors or HUFs”, she says. “This ensures they are not just stylish, but also suitably useful and practical as well. There’s nothing worse than a useless handbag, however pretty!”
FRED & EVE COLLECTIONS
- Fred&Eve – A range of high quality leather fashion handbags. This eponymous collection of timeless, stylish and functional designs is aimed at women who want contemporary style without being restricted by short-lived fashion trends. This range is for a woman who is self-confident, has her own style and prizes elegance and quality above everything.
- SaintB – A range of high quality faux leather handbags with an easy style, combining a laid-back joie de vivre with a clear statement about the individual. Stylish, practical and fashion aware, the SaintB girl knows what looks good on her, but is not easily seduced by fashion trends. She appreciates quality, style and value for money.
- TrulyRocks – A young, edgy collection, budget conscious, full of high street appeal, with the uniqueness and desirability that comes from a new and exciting label. The TR girl sees things from a different angle. She’s full of life and she TRULY ROCKS! She has an eye on the fashion world and likes to stand out from the crowd.
The three new ranges are now on sale at www.fredandeve.com and will be going into major high street retailers from early 2015.
NOTES TO EDITOR
For further information on complete collections, high res photography, product details or interviews with Nikki Britton, please contact Sophie Cross: email@example.com or 07514 011355. High res images available at www.fredandeve.pressloft.com