A recent news story on the USA’s Today Show revealed how party plan and direct selling is skyrocketing with the advent of social media and giving mums the opportunity to create an at-home direct sales business and make big bucks.

Scott Morrison’s new families package is likely to throw part-time working mums into a spin in terms of child care subsidy, with a minimum working hour requirement to get any sort of rebate.

So many mothers are now looking for alternative, home-based arrangements that allow them the flexibility to work, while also being at home with the kids. Direct Selling is one of the most popular solutions.

And with ever increasing child care costs and lack of places, many mums are simply unable to go back to their previous employment and looking for alternative opportunities. Direct selling (which incorporates Party Plan) offer mums huge flexibility and financial opportunity while reducing their need for child care.

Direct Selling is now a billion dollar industry in Australia with companies like PASH Australia leading the way. Direct selling now encompasses all sorts of products and services from cookware and appliances to sensual products.

Jo Karabin is Founder and MD of PASH Australia, a company that sells lingerie and sensuality products. PASH has now been in operation for over ten years, evolving with the industry as a whole.

“Party plan is no longer simply about direct selling”, said Karabin. “It has evolved hugely over the years with the digital era and we do things like webinars, online training, online direct sells, social selling, social connection of national network in real time and YouTube”.

“We have a small army of women, mainly mums, who have found a rewarding, fun and fulfilling way to earn extra money, while being around for their family”, says mum of two Karabin.

The DSAA (Direct Selling Association of Australia) estimates the direct selling industry to almost $1.7 billion, with over 475,000 agents working (mainly part time) with various direct selling organisations.

A report by Deloitte Access Economics found that 90% of direct sellers are women working part time, and tend to be under 45 with 65% of the industry aged between 25-45 years old.

The industry is on the up and up and companies like PASH are constantly looking for more consultants to join them.

For more information on direct selling go to and for PASH Australia go to


For more information about PASH Australia or interview with Jo Karabin, please contact Sophie Cross



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