Who We Are


Sophie has over 20 years’ experience in PR, in Australia and the UK, and working across a myriad of fields; from makeup to media, boxing to bank loans, healthcare to homewares, fashion to fitness, poledancing (fitness only, btw) to parenting and child care to carpets!

In the UK Sophie managed the consumer division of Maclaurin Communications (now TriMedia) with clients including Procter & Gamble, The Jim Henson Company (The Muppets, The Hoobs), Carpets International and Crysalis Media. She was also the Account Director (EMEA) for the Ogilvy Group.

In Australia, she worked for Maxted Thomas and IRPR, specialising in beauty, F&B and sports PR, with clients including the Australian Supercross Nationals, Sanitarium Kids TRYathlon, ASICS, Braun, Remington, NIVEA, Gillette Venus and P&G/Clairol to name a few.

She set up PRChicks in 2005 working with a range of clients, including Ere Perez Natural Cosmetics, Brandpoint Australia (including Clarisonic), online eco homewares retailer, EcoChic.com.au, Polestars,  PASH Parties, designer Jillian Middleton’s Gypset Cargo lighting and homewares label, Fridge-to-Go® cooler products and online child care search service, http://www.Care4Kids.com.au.

She has worked with a number of other homewares and accessories clients, including Luisa Clare handbags, Dark Horse Accessories, Pipduck welly boots, Thea & Sami homewares, The Chic Element and Borne Naked handbag liners.

Sophie has also sampled foodie PR, with former clients including celebrity chefs Manu Feildel, Miguel Maestre and Alejandro Saravia.

As The Word Bird (www.thewordbird.me), Sophie also provides copywriting and social media management.


Belinda has almost 20 years’ experience specialising in beauty and lifestyle PR.

She started her career working with Sophie at Maxted Thomas PR for clients such as NIVEA, Mum deodorant, Clairol, Remington and Berocca and was also instrumental in the launch of beauty industry website, http://www.beautydirectory.com.au.

In 2004 Belinda went freelance and managed the communications strategy for clients such as Terax Hair Care, Elgon and Tanline Sunless Tanning products. She also launched New Zealand skincare brand Living Nature to the Australian media and was the contributing beauty editor for Frankie and Chik magazines published by Morrison Media.

Following three years consulting on new business and beauty clients for IMPACT Communications while maintaining her freelance clients, Belinda joined Sophie at PRChicks in January 2010.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s