Who We Are



Sophie has been in PR for almost 30 years, with experience in Australia and the UK, working across a myriad of fields; from makeup to media, boxing to bank loans, healthcare to homewares, fashion to fitness, pole-dancing (fitness only, btw) to parenting and child care to carpets!

In the UK Sophie managed the consumer division of Maclaurin Communications (now TriMedia) with clients including Procter & Gamble, The Jim Henson Company (The Muppets, The Hoobs), Carpets International and Crysalis Media. She was also the Account Director (EMEA) for the Ogilvy Group.

In Australia, she worked for Maxted Thomas and IRPR, specialising in beauty, F&B and sports PR, with clients including the Australian Supercross Nationals, Sanitarium Kids TRYathlon, ASICS, Braun, Remington, NIVEA, Gillette Venus and P&G/Clairol to name a few.

She set up PRChicks in 2005 working with a range of clients, including Ere Perez Natural Cosmetics, Brandpoint Australia (including Clarisonic), online eco homewares retailer, ecochic.com.au, Polestars,  PASH Parties, Pipduck Australia, Borne Naked and designer Jillian Middleton’s Gypset Cargo lighting and http://www.care4kids.com.au.

In the UK she works for many local and national homes, interiors and real estate clients, including Berkeley Homes, Rose & Partners, Whitstable Art Cage, Limpsfield Cookery School, The Bull Inn and many more.

Sophie has also sampled foodie PR, with former clients including celebrity chefs Manu Feildel, Miguel Maestre and Alejandro Saravia.

As The Word Bird (www.thewordbird.me), Sophie also provides copywriting and social media management.



Belinda has over almost 25 years’ experience specialising in beauty and lifestyle PR and is based in Sydney, NSW.

She started her career working with Sophie at Maxted Thomas PR for clients such as NIVEA, Mum deodorant, Clairol, Remington and Berocca and was also instrumental in the launch of beauty industry website, http://www.beautydirectory.com.au.

In 2004 Belinda went freelance and managed the communications strategy for clients such as Terax Hair Care, Elgon and Tanline Sunless Tanning products. She also launched New Zealand skincare brand Living Nature to the Australian media and was the contributing beauty editor for Frankie and Chik magazines published by Morrison Media.

Following three years consulting on new business and beauty clients for IMPACT Communications while maintaining her freelance clients, Belinda joined Sophie at PRChicks in January 2010.

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